Privacy Policy

1. Who we are

Pip: 11+ Practice ("Pip", "the app") is published by Cyber Phoenix Ltd, a UK-registered company.

For any privacy questions, email privacy@pip11plus.com. We reply within 7 days.

2. What information we collect

None that leaves your device.

The app stores the following information locally on your device only, using the app's standard on-device storage (AsyncStorage):

• Child profile name (first name only, chosen by you)
• Chosen Pip mascot look (colour and accessories)
• Year group (Year 4, 5, or 6)
• Per-topic SmartScore and answer history
• XP, coins, and streak counters
• Daily goal preference
• Settings (sound on/off, haptics on/off)

This information never leaves your device. We have no server. We have no database. We have no analytics provider. We cannot access your child's data even if we wanted to.

3. What we do NOT collect

• No personal information, no email, address, phone number, date of birth
• No location data
• No device identifiers, no IDFA, no IDFV, no fingerprinting
• No usage analytics, we don't know what screens you visit, what you tap, or how often you use the app
• No advertising identifiers
• No biometric data
• No camera, microphone, photo library access
• No contacts
• Nothing transmitted over the internet

The app works fully offline after install.

4. Children's privacy

Pip is designed for children aged 9-11 and published for families on Google Play and the App Store. It complies with:

• Google Play's Designed for Families programme and Families Policy
• Apple App Store Review Guidelines §1.3 (Kids Category) and §5.1.4 (Kids)
• COPPA (US Children's Online Privacy Protection Act)
• UK GDPR and the UK Age-Appropriate Design Code ("Children's Code")

Because we collect no personal data, there is no parental consent process, there's nothing to consent to.

5. Third-party services

We use no third-party SDKs that collect data.

The app uses these open-source libraries that run entirely on-device:

• Expo & React Native (the cross-platform framework)
• NativeWind (styling)
• Phosphor Icons
• AsyncStorage (on-device local storage)

Avatars. Your child's Pip mascot is generated and drawn entirely on the device as a vector graphic, from the colour and accessories you choose. No avatar service, image server or CDN is contacted, consistent with the app making no network requests. (An earlier version used a third-party avatar image service; it has been removed.)

6. Deleting your data

You can delete all data at any time:

1. Open the app
2. Tap More → Parent zone (solve the maths challenge)
3. Tap Reset all data

This irreversibly deletes all profiles, progress, and settings on the device. You can also delete the app from your device to remove all data.

7. Changes to this policy

If we change this policy, we'll update the date at the top and post the change at this URL. If the change is material (e.g. if a future version adds optional cloud sync), we'll show you a notice the next time you open the app and require fresh consent for anything new.

8. Contact us

Questions, concerns, or want to verify something? Email privacy@pip11plus.com, we reply within 7 days.

Postal address available on request.